In an article that I’ve read Advertising defined as a form of marketing communication used to encourage, persuade, or manipulate an audience(viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common.
Do you have radio and television in your houses? Of course you have , right? While listening radio, watching television there are times that comes in our my mind on how does a program or a station still continued their programs.That thing also gets my attention until I found the answer on how their programs and station survive. Do you know how? It is because of the commercials.Yes, COMMERCIALS,it makes a program still alive because of different advertisement on media.
Products that was advertise in media are the one who supports and sponsors the program.So as you observe, a good program which had a high rating have many commercials because different companies wanted their product to be expose by the mass by putting their products, be advertise to the program which had many viewers.
As you can see, Advertising was very important, not just because they introduce to public their products but because on different reasons like , they give life to the program and the management earned from them,If there’s no advertisement do you think we had an idea about the product that we bought in our everyday life? No right? that’s why advertising was so very important to be introduce by the mass for us to have an idea and knowledge about one product that we are using in our life.
A seconds of commercials cost hundred thousands, but how come that a company of products waste money for it? Is they really wasting their money ?Actually, the money they paid was really helpful for their products to promote and have a pay back when mass patronize it.
But the problem is how if the mass did’nt favour their products? It will never be happened because a businessman or a advertisers will never enter a game if they did’nt know it and in the end,ITS GAME OVER.Advertising affected almost all, so without it our life would be ignorance because we did’nt know how to use that particular matter.And it can be happened that there’s no programs who can make us laugh,cry,angry,annoyed, etc. because of inadequacy of sponsors that support them.